Helping early-stage B2B startups take marketing from zero to one.
I work with founders to make their vision come to life.
If you’re an early-stage startup ready to launch and scale your marketing function, you’ve come to the right place.
Working together, we will focus building marketing foundations, testing different channels, and defining long term strategy that will set your company up for sustainable growth YoY.
About
Evelyn Cools
Zero-to-one marketer with 8 years of experience at fast growing startups.
From fractional marketing work to short-term contract projects, I tailor my support to fit your goals.
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Building and maintaining the foundation for scalable marketing – HubSpot setup, data management, AI systems & automations.
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Shaping clear, compelling positioning that makes your startup stand out.
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Experimenting with different growth channels and scaling what works.
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Equipping sales with resources that make selling easier.
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Creating thought-led content that builds connection and drives revenue.
Podcasts
Webinars
Sales collateral
Conference materials & speaker pitches
Case studies
Email marketing & blogs
Demo/tutorial videos
“Evelyn is a standout founding marketer who knows how to turn ideas into results. At Airbo, she built our marketing engine from scratch and helped 4x our broker pipeline with a product-led growth program. She’s got that rare mix of strategy, ability to change on a dime, and fast execution that early-stage companies need to scale. I’d recommend her to any founder that needs to take marketing from zero to one.”
Vlad Gyster, Co-founder & CEO at Airbo
Testimonial
Check out the podcast
Growing Startups
Candid conversations with growth leaders on how to make startups scale.